My first thought process regarding my marketing campaign, was to use this image, as it conveys mystery as nothing is revealed. However, I thought that an audience would get the wrong impression regarding the film, and I wanted the recurring images to be present in the postcard to represent the themes in the film. However I did like the idea of using Amelia's eyes in the postcard.
This still from Toast inspired me greatly when designing my marketing campaign, as the two images I wanted to use are in this shot. I liked the idea of the toast being on top of the work, as it is symbolic for Amelia being on top of things with her repetitive routine. My following thought process was to take this image, but make it more interesting in order to draw an audience's attention. I found the colouring of this shot to be too dull for a marketing campaign, and wanted something that would attract an audience. I liked how with this image, however, that not much is revealed, creating mystery.
I liked this still because it conveyed Amelia amongst a sea of people, and I liked how she is in the center of the frame, still and looking straight on. However, I thought that to make this still into a poster, I'd need to stage the extras more effectively to accentuate Amelia's division from the rest of the school.For my final design, after experimenting with sketches of the above still images, I decided that the best idea to take with my marketing campaign was to use the two recurring motifs I mentioned earlier, and to present them in a way which would draw audiences attention and also create a sense of mystery, in order to make the audience question the film and be intrigued to watch it. I then experimented with some photographs including a stack of books of various different colours, and a slice of burnt toast. In some shots I used Amelia, but covered her face with a book - keeping the mystery I wanted to create. I decided upon my final idea, as I believed it to feature all the elements that I found were best to market Toast; The two recurring motifs, and an interesting tone and effect which would draw an audience, and simplicity - the postcard is not too busy, and so therefore not revealing too much about the film. I took two of my final designs to a collection of people around the same age of Amelia and asked for their opinions on both; One featured Amelia holding a large black book in front of her face whilst leaning on a pile of books, and the other in portrait form, a pile of colourful books on the right hand side and a piece of half eaten toast on the top. I used the same editing process for each image, but the group of people I asked preferred the later, as they said it was effective as it was intriguing in not revealing too much. They also mentioned how the spines of University prospectus's gave a hint about the film themes and who the film is aiming to represent, and therefore drawing in an audience of students of around the ages 16 - early 20's; mainly drawing in 17/18 year old's in the same stage of their lives. However, although I intend to gather a large audience for our film, and so it is an easy option to target teenagers who are currently at similar stages in their lives who can relate to the film and its' messages and voices, I am more dominantly aiming for an audience of people who are most likely to go to film festivals and take an interest in short films. With this in mind, my postcard must have the conventions and aesthetics to attract an audience of film enthusiasts, and professionals within the industry.
For my final film review page, I made the decision to attempt to replicate Sight and Sound, because Sight and Sound target an audience in the middle ground; Not quite so high brow as The Guardian, and yet not as light-hearted and comical as Empire. I used the marketing campaign poster as the image of the article in order to not reveal so much about the film, which would cause the audience to read the article. I used the information in the top left hand corner as a replicate of the information in Sight and Sound's reviews and vital information; director, actors' names, the year, and the certificate and running time. In the review I decided to mention firstly, a brief synopsis of the film to allow the audience to understand the contents of the film, and I then decided to go onto talk about the intentions and purpose of the film, and the themes and messages intended. I made this decision with the intention of making the reader understand the film in more depth, and to comprehend the director's aims with the films, and the messages she is trying to convey. I also chose to talk about how this film differs from a lot of short films, with how it focuses on more of a middle class society rather than a working class society, which is the main focus of short films. I wanted to pin-point how this film is different in terms of themes and class voices, in order to make it stand out from other films making it memorable not only to see but to read about also.
I decided to talk about the opening few shots as imagery for the intentions and themes of the film, and these first few shots I feel are some of the strongest in the film when it comes to portraying the messages. I then mentioned the last scenes featuring Amelia's breakdown, because I wanted to comment on how the penultimate scenes are moving and dramatic in comparison to the rest of the film which may be seen as "just a camera following around a mousy girl with a face of dire misery."
This is the final page of my film review. (click to view larger)
No comments:
Post a Comment