Monday, 10 May 2010
Wednesday, 31 March 2010
Evaluation: How did you use new media technologies in the construction and research, planning and evaluation stages?
- We filmed Toast on a Sony DSR-PD150 DVCAM
- We used a Mic on a shotgun boom to record the sound with headphones.
- When recording sound for external shots we used a wind muff to cover the microphone.
- We used a Pro-Light for the some of our internal lighting.
- We used different colour gels at different percentage intensity to create different lighting effects.
- To edit our film we used Adobe Editing suite.
- The photograph I used for my marketing campaign I took using a Panasonic lumix DMC FZ28
If we had not had all of this technology available to us during our films production, we would have just used natural lighting or, in the cases when artificial lighting was needed especialy for internal shots, we may have used such light sources such as lamps and positioned them in certain ways to create the desired lighting effects and to create shadows for example. Regarding sound, if we did not have such technology as the microphone, headphones, boom or wind muff, we may have had to either record sound over the footage using a more simple camcorder, or we may have had to just film the entire piece with a simpler camcorder which has a microphone built in. If we hadn't had the Adobe editing suite, we may have had to use a much simpler editing suite, for example Windows movie maker. From using this technology, I have learned specificaly how to set up a Pro Light, and how closing the 'barn doors' creates different light intensity and effects. I have learned to leave any lighting technology for at least thirty minutes before packing it away to allow the light to cool down and prevent any burning or danger. In AS, I didn't use any form of lighting technology, and so I have developed skills this year in different lighting effects, for example, the percentage of colour gels to use to create certain effects, for example, 100% blue when aiming to achieve a very cool and deep blue effect, and only 50% blue to create a less intense cool effect. 100% red makes the room a dramatic red, and I also learned that you can use two different gels together, for example, we used for the opening scene of Toast a 100% blue gel and a white gel which made the room bright and cool, giving an early morning effect. I also learned to use black and silver foil to bend around the light to create shadows of various intensity. When using the editing technology, from AS, I've learnt how to create rolling credits at the end of a film, and have also learnt how to overlap the sound levels by lowering them at the end of one shot, and then raising them at the start of the next, in order for the sound to flow more naturaly.

Evaluation: What have you learned from your audience feedback?
After exporting our film during editing, we screened our rough cut to a small audience of people our own age who would be a large part of our target market and asked for their feedback. They commented on how the message of our film and the sole intention of it was well and strongly conveyed. The mise-en-scene was praised for portraying Amelia in the intended light; they remarked how her costume made her appear frail and depressed as she is clad in dark colours and large, unfitting clothes. They commented that the mise-en-scene of Amelia's bedroom was effective in portraying an average teenage girl, and also how her pyjamas conveyed innocence in their child-like fashion. This was the desired reaction, as I wanted her pyjamas to portray her innocence and femininity and create sympathy for her, as the pyjamas highlight how she is really very young yet dealing with stress and pressures which are really too much for her own age. They also remarked on how her make-up portrayed her as washed out and "ill looking" which again, was the desired effect.
On a more negative note, they said that the sound levels needed adjusting, especially in the canteen scene in which the background noise is too loud, drowning out Amelia's voice. Also, there was some confusion about this scene, and we noticed for the first time that Amelia actually walks out of the canteen with the items she says she can't pay for. We attempted to fix the sound levels by lowering them, but when we did this, Amelia's dialogue was lowered as well. To make our film better, our only option is to either cut the scene completely or re-film it, perhaps removing the dialogue from Amelia, and just portraying the fact that she has no money with images alone, rather than words.
Overall, the comments we received were positive, the main issue being the canteen scene, which hoards most of the problems.
Once we finished editing the film, I screened it to an audience in order to collect feedback. In order to do this, I created a questionnaire asking questions about the film;
- How effectively do you feel the overall message of the film is conveyed?
- What are your thoughts on costume and set design?
- Did you understand the films meaning and purpose?
- Did you find the film entertaining? Please explain why.
- Do you have any feedback about sound and lighting (including the soundtrack)?
From this questionnaire, I found that in general, the overall message was conveyed effectively, and each person we screened the film to understood the story and the messages and themes. In general, the collective response regarding costume and set was positive, and several people commented on how the costumes of Amelia and Hilary especially, created the desired effect; noting the distinct contrast between the two. Several people commented on how the film was entertaining because it drew them in and they were constantly questioning what was going to happen, and the final scene gained a positive response, and generally was found to be moving. Sound gained a positive response, and ths soundtrack was said to be "fitting" and "not too upbeat, yet not too sad" and that it "fits in with the pace of the film." However, again the sound in the canteen scene was said to be "too loud." The lighting in the final scene was praised for its "dramatic effect" however the lighting in the second shot where Amelia gets out of bed was said to be "too bright."
Evaluation: How effective is the combination of your main product and ancillary texts?
This still from Toast inspired me greatly when designing my marketing campaign, as the two images I wanted to use are in this shot. I liked the idea of the toast being on top of the work, as it is symbolic for Amelia being on top of things with her repetitive routine. My following thought process was to take this image, but make it more interesting in order to draw an audience's attention. I found the colouring of this shot to be too dull for a marketing campaign, and wanted something that would attract an audience. I liked how with this image, however, that not much is revealed, creating mystery.
I liked this still because it conveyed Amelia amongst a sea of people, and I liked how she is in the center of the frame, still and looking straight on. However, I thought that to make this still into a poster, I'd need to stage the extras more effectively to accentuate Amelia's division from the rest of the school.
Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?
About a Girl by Brian Percival focuses on a young girl as she walks along, telling lighthearted stories to the camera about her dysfunctional home life, however the stories have underlying deep and poignant issues regarding her life at home with her parents. The film is fast paced with slower paced shots interjected, conveying the true sadness beneath her seemingly lighthearted and childish stories. The climactic scene of the film sees the girl throwing a plastic carrier bag into the canal, and several under water shots display the image of a newborn baby floating out of it.
In the opening shot, a lot is left to the imagination and nothing is revealed but the silohette of a female of questionable age as she sings and dances infront of a backdrop of a cloudy sky. The shot is framed in an interesting way, as the main subject is positioned to the right of the frame, and the left is still, empty space. There is ambient diegetic sound from the wind for example, and the voice of the girl as she sings a Britany Spears song. Instantly, intertextuality isintroduced, giving the audience something to relate to, however not much else is revealed. There is a sense of lonliness portrayed, and this is conveyed through the use of framing, as the girl is alone in the frame with nothing around her but sky and land, and the silence of anything other than the ambience of the wind depicts the idea of being alone. As a real media product, the opening shot has the purpose of sustaining the audiences attention from the very beginning, and introduces one of the themes of the film, being lonliness. The mise-en-scene supports this theme and also the theme of young dreams and escape, which ultimatley, are what the young girl wants.
In this second screen shot which I have chosen, we see the girl in one of the following shots after the opening, as she walks infront of a backdrop of industrial Manchester, talking non-stop to the camera about pop-stars and stardom and also interjecting comments about her relationship with her parents. I chose this shot to convey the typical forms and conventions of a real media product, as the camera tracks her in a realistic, doccumentary style, and also as every element of the mise-en-scene reflects working class values, and gives the audience an immediate idea about where the girl is from and her background, and which class Percival is aiming to represent. Her clothes, hair and jewlrey reflect a typical working class image, and the scenery around her depicts a sense of coldness as the weather is dull and the trees are bare, and also the locations around her convey an industrial and working class environment. The lighting is dark and natural, giving the film a sense of reality and honesty. Darkness and dreary weather is generaly assosiated with negativity and sorrow, and so the mise-en-scene of this shot connotes the idea of misery.
I chose this shot because of the naturalism that is portrayed through the use of sound, lighting, mise-en-scene and the camera shot and angle. The sound again, is ambient diegetic sound, of such things as a dog barking in the distance, someone shouting in the background and the sound of wind, birds, etc. The lighting is natural light, and the mise-en-scene conveys a realistic view of a working class environment. The camera angle creates a sense of realism, as it is a simple long shot, and connotes the idea that someone is just watching the small family as they walk infront of them. The fact that their backs are to the camera also connotes the idea of realism as there is no sense of false positioning or staging. Again, the pace has changed to a much slower one, interjected between shots of the girl walking at a quick pace, and talking non-stop to the camera.
In this shot, again, another slower paced shot sandwiched between fast paced shots of the girl talking non-stop and quickly, there is silence for a few seconds as she sits opposite her dad, the nest character to be introducted to the film. The space between them connotes distance, and the audience has an idea about their relationship. The mise-en-scene supports the image of working class society furthur, in the dads costume and the props on the table; basic cutlury, plain white mugs, tomato sauce, and plain plastic chairs, connote the image of a basic "cheap" cafe. The background, beyond the window, is out of focus, connoting themes of the girl blocking out the rest of the world with her focus and attention drawn to her dad. Realism is again portrayed, with a basic medium shot, which creates a sense again, taht someone could just be watching the two as they sit opposite eachother. The people and cars which go past the window also support the sense of realism. There is dialogue between the two characters, which allows the audience to understand their relationship. 
I chose this screen shot for the camera angle; as the film nears the ending, the camera angle for this shot is canted, reflecting her state of mind, her life situation, being off-balance.
Here, the film reaches the climax, and the camera angle and movement is different to any other in the film so far. An arial shot, as the girl walks into the frame from the top left corner, and as she takes her place by the edge of the canal, the camera pans round so that it is directly above her. The camera angle here is a representation of not only her innocence, but also a sense of judgement, as she is being looked down upon and almost critised. The shot is dark, and the water of the canal looks black and ghostly, and although there is no dialogue at this point, there is ambient sound from the wind, trees etc.
This image is the climactic image of the film. Deeply disturbing with the intention of effecting the audience; disturbing them on an uncomfortable level. The fact that is an under water shot makes it a dramatic contrast to the rest of the film, and the sound contributes to the dramatic effect. The silence, apart from the sound of the water is disturbing when paired with the image and the contrast between the previous shots and images; being realistic, with naturalistic lighting and sound, and instead for these final shots, a distorted, underwater sound is injected.
Unlike in About a Girl, which begins with the title of the film before anything else, Toast begins straight away with this image of Amelia. Similarily to Percivals film, a lot is left to the imagination with the opening scene, as it unclear why the girl has make-up strewn down her face, and it may be asumed to have been due to a party the previous evening. And so this is unclear. It is also unclear what class she belongs to, and like in About a Girl a lot is unclear, therefore sustaining the audiences attention. Unlike in About a Girl, in this opening shot non-diegetic music is used, and so the film has more of a cinematic effect, rather than a doccumentary type effect as created in Percivals short. I think this opening shot uses and develops forms and conventions of existing media products, as it is an image able to sustain an audiences attention, which is the main objective of many existing products, and yet unlike in About a Girl where nothing about the girl in particular is revealed therefore furthuring the mystery and causing the audience to question everything about the shot, the mise-en-scene here tells the audience a fair bit about Amelia - mainly the fact that she is young, and has similar interests to any teenage girl; Twlight, fashion, the opposite sex; as portrayed via the posters in the background. Also, the main emotion of the film is revealed via her sad expression and mascara.
I chose this still of Toast because I feel it reveals vital information about the lead character. The shot begins on a floor blanketed in books and papers, one in particular focus reading "Looking to the future." The image of books is recurring in our film; a continuous reminder of Amelia's key to escape and her downfall, and much like in About a Girl with the Britney Spears song, "Stronger," the books are a recurring motif of an important theme of the film and aspects about Amelia's life. The low shot which pans upwards whilst tracking Amelia as she walks over to a mirror, I feel is an interesting and unconventional shot when the camera;s angle and movement is taken into consideration, and when compared to Percivals film, he has a more conventional take when it comes to movement and angles until the very end of the film, whereas we have explored movement from the very beginning. I feel that this shot uses forms and conventions of real media products, as the interesting angle and movement paired with the cotinuing non-diegetic music and busy mise-en-scene which connotes the main themes of the film, match those elements of existing products.
This still shot from Toast is where the title first appears. Unlike in About a Girl which begins with the title as it is typed on screen as though in a text, the title of our film appears by fading in and then out again against a direct image of the title. Unlike in Percivals short film, with which the title reveals nothing about the film itself, our film title is set against two recurring images of the film, and the themes; one being a repetative routine, and the othe being the school work which is weighing down Amelia's life. The non-diegetic music continues here, using the conventions and forms of an existing media product - as the opening non diegetic music is paired with the title and several images, in keeping with existing forms and conventions of media products.
This shot I believe challenges the conventions of existing media products, as the image is the least important part of the shot, and the voice over of one side of a phone conversation. The image represents Amelia's want for freedom, and a contrast between Amelia being drowned in work and books, and other people her age just relaxing and having fun. The image having no immidiate relevance to the voice over, I feel therefore develops conventions of short films as there are two elements of her life being portrayed at one time; her current state as conveyed through her boyfriend's dialogue as he comments and critisises her lifestyle, and what she really wants, being the image connoting freedom. Also, there is no ambient sound or diegetic sound in this shot, portraying the idea that she is looking at this image through a window. 
In this shot I believe we have met the conventions, as in this single shot much about Amelia is conveyed through the mise-en-scene alone. Facialy she looks tired and washed out, there are books surrounding her supporting the theme of the film and portraying how snowed under she is in work, and the posters on the wall connote information about her. This is also a shot in which the plot is developed, as she tells her boyfriend she can't see him as she has too much work to do. The lighting is not artificial but created by a pro light and a blue gel, making the room seem dark, contributing to the nagative atmosphere. Here we meet the conventions of existing media products, as darkness is typicaly assosiated with negativity and sadness. The fact that she is wearing dark clothes also contributes to the sense of sorrow and darkness of her life.
Here, I feel we keep to the conventions of existing products, as the shakey handheld camera movement paired with the male actor barging past Amelia roughly and knocking her bag on the floor create a sense of unbalance and Amelia reaching the end of her teather. As this scene is set just before Amelia breaks down, this action adds to Amelia's breaking point, and the movement reflects her state of mind being on edge and gradualy beccomming out of control. By using camera movement to represent a characters state of mind, we are keeping within the conventions of existing films and media products, using representation within the technical aspects as well as the physical.Thursday, 11 March 2010
Film Review

Toast, anyone?
A poignant insight into the life of a teenage girl, dealing with the struggles and pressures that bind her as she moves through every day with that one goal on which she is fixated, pushing her along. We see her traipse through a repetitive lifestyle, blocking out the things around her until she finally breaks; the climactic scene which elegantly portrays the result of all work and no play, and a moving and emotional sequence creating a great deal of empathy from the audience.
There is more to Toast than just a camera following around a mousy girl with a face of dire misery, and at first glance the repetitive sequences containing lack of dialogue or character interaction, may raise the question, “where is this going?” However, the sole intention of the film is successfully reached.
This self financed five minute film acts as a stepping stone for newcomer director Grace Davis, who uses the film to comment on the overwhelming amount of school work issued to young people today, and the generic pressure that comes with it to go to University. Some might argue that the voice of the middle class has no artistic merit, as generally it is the working class who are the focus of short films; however I found that the comment on a different class from the generic and becomming ever so slightly repetative same class that short films seem to circulate, was refreshing and origional.
The film begins with the tender image of the girl clad in childlike pyjamas, with mascara strewn down her cheeks, and then traipsing over a floor blanketed in a sea of books and folders, one specificaly reading "looking to the future." Such images as this convey effectivley the idea that was Davis' objective. The pace of the film I found necassary for the themes, and contributing wholly to the overall tone of Toast. The penultimate scene in which Amelia Jones, who is of around eighteen years of age, breaks down and personally rebells against the pressure and hard work that has been dragging her along the past few days, in the same clothes and an allergy to smiling, was moving and very well captured.





